Legal
Last updated: September 7, 2026
Please read these Terms of Service carefully before using Lumavo. By creating an account or using the platform, you agree to be bound by these terms. If you do not agree, do not use the platform.
Two sections deserve your attention before anything else, because they describe money leaving your account and files leaving our storage: Section 7 — Automatic and Recurring Charges, and Section 8 — Media Storage and Retention. Delivered media does not stay online indefinitely.
Lumavo Inc. ("Lumavo," "we," "us," or "our") operates a software platform at lumavo.ai and lumavostudio.com that provides real estate photographers with AI-powered photo enhancement, booking management, invoicing, client communication, and media delivery tools, and provides real estate agents with related self-serve products. These Terms govern your access to and use of all Lumavo products and services.
Lumavo serves three groups, each with different rights and responsibilities. These Terms apply to all three.
Photographers — professional photographers or media companies who create a Lumavo account and use the platform to run their business. Photographers are solely responsible for the services they provide to their clients and for all content they upload.
Agents — real estate agents and brokerages. An agent may simply receive delivered media through a photographer's portal, or may create their own Lumavo agent account and purchase products directly from Lumavo (see Section 13). Where an agent purchases directly, they are a customer of Lumavo for that purchase.
Clients and visitors — property owners, builders, and anyone who opens a booking page, a delivery portal, or a published listing website. For photography services, the primary relationship is between the Client and the Photographer; Lumavo is the technology platform facilitating it.
To hold a Lumavo account, you must:
You are responsible for all activity that occurs under your account. Lumavo is not responsible for any loss resulting from unauthorized use of your account. Creating an account is free; a paid plan is required to process and deliver work beyond your free first shoot (see Sections 4 and 5).
Account access for support. To diagnose problems and help you get set up, authorized Lumavo staff may securely access your account and view your dashboard as you (a "support session"). Every support session is recorded in an internal audit log; it expires automatically after thirty minutes; your clients' contact details are masked on list views; and destructive or irreversible actions — deleting records, delivering media, sending invoices, sending bulk email, and purchasing a domain — are blocked. We use this access only to operate, maintain, and support the platform. You may request a record of any support access to your account, or ask us not to use it at all, by emailing hello@lumavo.ai.
Lumavo is usage-based — you pay per delivered listing and, where applicable, per edited image, rather than a flat monthly subscription. All fees are in U.S. dollars and are processed by Stripe. Current plans and rates are published at lumavo.ai/pricing:
Failure to pay amounts due may result in suspension of processing or termination of your account, as described in Section 7.
Every new photographer account receives one free shoot — up to 50 photos, processed at full quality, with no watermark, and fully deliverable to a real client. No payment method is required for it.
Creating multiple accounts to obtain additional free shoots is a violation of these Terms (see Section 19) and may result in suspension.
Some AI tools are billed in addition to your plan. A tool is charged once per photo, at the moment you run it: the first time you run that tool on that photo you are charged the rate below, and every subsequent run of the same tool on the same photo is free, however many times you run it. Charging happens when the render is requested, not when you decide to use it, and a render you dislike is therefore not refunded — you regenerate it instead, at no cost. Lumavo does not use a pre-purchased credit system. Where a run will be charged, the amount is shown to you and you must confirm before it proceeds.
Per-use charges accumulate against the relevant shoot and are added to your next invoice or billing sweep. Charges for completed AI processing are non-refundable for dissatisfaction, though our support team will work with you to resolve genuine issues.
Where you have a payment method on file, the following amounts are charged or invoiced automatically, without a further prompt at the moment of charge. By saving a card you authorize them.
If a charge fails. If we cannot collect a charge — a declined card, an expired card, or no card on file — we email you straight away and pause new photo processing on your account until the balance is settled. We then retry the charge automatically every two days, and email you after each unsuccessful attempt with the reason the payment did not go through.
Suspension. If a balance is still outstanding after four unsuccessful attempts — roughly eight days — the account is suspended: no new shoots can be processed or delivered until payment is received. We continue to retry weekly while a balance remains outstanding. Suspension is lifted automatically as soon as a charge succeeds, usually within a day of a working card being added.
What a pause or suspension never affects. Work already delivered stays available to you and to your clients. We do not withdraw, watermark, delete or otherwise interfere with photos, videos or listing pages you have already been given, and your clients' live listings are never taken offline because of a billing issue. What is withheld is new work, not finished work.
Payment methods we cannot accept. Because these charges recur, we cannot accept prepaid cards, balance-backed wallets such as Apple Cash, or bank-backed payment methods that are not tied to a credit or debit card. We check this when a card is added and will tell you at that point rather than at the point of charge.
Amounts owed remain owed. Charges relate to editing and services already performed on your behalf, which we have already paid our suppliers for. Closing, abandoning or re-registering an account does not cancel an outstanding balance, and we may recover unpaid amounts by any lawful means, including referral to a collections agent. Deliberately using a payment method you know will not clear, or creating additional accounts to avoid a balance, is a material breach of these Terms (see Section 19).
You can review pending and past charges, and every previous billing week, at any time in your billing settings, and you may replace your saved card there. A card cannot be removed while a balance is outstanding; replacing it is always available.
While your account is active, your media is kept at no charge, for no fixed period, and nothing is deleted. There is no storage tier, no per-gigabyte charge and no per-plan expiry clock. Media is only ever removed after an account has been dormant for a long time, on the schedule below, and we write to you first.
What Lumavo is not is your backup. Keep your own copy of your work — see the end of this section.
The full schedule:
We email the photographer roughly 30 days before a shoot's media is due to expire. After the date passes, the stored image and video files are permanently deleted and cannot be restored. The record of the shoot — filenames, order history, invoices, edit history, and the listing itself — remains in your account; only the files are removed.
It is your responsibility to download and retain anything you need to keep, or to keep the annual archive active if your account has become dormant. Lumavo is not liable for media deleted in accordance with the retention schedule described here, and you should not treat Lumavo as your only copy of your work. Raw source clips uploaded to the video editor are working files rather than deliverables and are removed a short time after they stop being used.
Media is served from long, unguessable web links rather than password-protected files, so that an agent can open a delivery without an account. Anyone you forward such a link to will be able to open it — treat those links as you would the files themselves.
Lumavo provides AI-powered photo and video processing including HDR bracket merging, virtual staging, twilight conversion, sky replacement, object and clutter removal, upscaling, motion video, and related enhancements (collectively, "AI Services"), together with an in-app assistant called Juno.
Lumavo does not build or train its own AI models. Every AI feature is delivered by third-party providers under contract with us — including a specialist provider for HDR merging and photo enhancement, fal.ai for hosted image and video models, OpenAI and Anthropic for image editing and text features, and Shotstack for video rendering. To use those features, your photos, video frames, and the text you type are transmitted to those providers and handled under their terms in addition to ours. Our Privacy Policy describes this in more detail.
You are responsible for ensuring you have the right to upload any image submitted for AI processing. Do not upload images you do not own or have licensed rights to.
Lumavo Snap. Snap lets a real estate agent capture a listing on their own phone and have Lumavo enhance the photos and build a property page, video, and marketing materials. Snap applies neutral real estate correction — exposure, color, clarity, and window balance — together with sky replacement on exterior photos; it does not add, remove, or alter the structure or contents of the property. Snap is billed per session: the first session is free, and each additional session is a flat per-session fee shown to you before the session begins. The agent is solely responsible for having the right to photograph and publish the property and for obtaining any consent required from its owners or occupants. The AI Services and Intellectual Property terms in these Terms apply to Snap the same as any other Lumavo media.
Lumavo enables customers to create, process, manage, and distribute media that may have been modified using artificial intelligence, photo-editing software, compositing, rendering, or other digital processes ("Digitally Altered Media").
Digitally Altered Media may include, without limitation, virtual staging, virtual decluttering, object addition or removal, virtual twilight or day-to-dusk conversion, sky replacement, landscaping or lawn enhancement, fireplace flames, pool-water addition, television or digital-screen replacement, seasonal conversion, view modification, and other changes that add, remove, replace, generate, or materially modify visual content.
Ordinary photographic corrections — including exposure adjustment, white balance, contrast, sharpening, cropping, straightening, lens correction, perspective correction, HDR blending, and color correction — generally are not considered Digitally Altered Media under these Terms when they do not materially change the representation of the property.
Accurate Property Representation
Customers may not use the Services to create, request, approve, distribute, or publish media that falsely, deceptively, or materially misrepresents a property, including its condition, dimensions, layout, location, surroundings, views, structures, fixtures, defects, improvements, or items included in a sale or lease.
Customers may not use the Services to conceal material defects or damage; materially change structural layouts or permanent property elements; depict nonexistent or incomplete improvements as existing or completed; remove material surroundings such as utility lines, neighboring properties, or actual window views; make an inoperable or damaged feature appear functional; or otherwise alter media in a manner reasonably likely to mislead a purchaser, tenant, appraiser, inspector, real estate professional, or member of the public.
Disclosure that media has been digitally altered does not make an otherwise false, misleading, unlawful, or prohibited representation permissible.
Disclosure and Compliance
Customers are responsible for identifying and complying with all laws, regulations, advertising standards, brokerage policies, Multiple Listing Service rules, real estate association requirements, and third-party platform requirements applicable to their use and distribution of media.
Customers must clearly and conspicuously identify Digitally Altered Media whenever required by applicable law, MLS rule, brokerage policy, advertising standard, third-party platform, or when disclosure is otherwise reasonably necessary to prevent the media from misleading viewers.
Customers acknowledge that digitally altered media requirements vary by jurisdiction, MLS, brokerage, association, and advertising platform and may change over time. Customers must independently confirm the requirements applicable to their intended use before publishing, syndicating, advertising, or otherwise distributing media.
Original Media
Customers are responsible for retaining the original, unaltered source media and, whenever required, publishing or providing access to the original media adjacent to, immediately before or after, or through an authorized link associated with the Digitally Altered Media.
Unless Lumavo expressly provides archival storage under the customer's selected service plan, customers must maintain independent copies of original and altered media and should not rely on Lumavo as their sole archival repository.
Lumavo Disclosure Tools
Lumavo may provide optional disclosure labels, captions, filenames, metadata, warnings, original-and-altered image pairing, or MLS-oriented export settings. These features are provided for informational and workflow-assistance purposes only.
Lumavo's disclosure tools do not constitute legal advice, legal certification, a determination that a particular alteration is permissible, or a guarantee that media will be accepted by or comply with any MLS, brokerage, regulator, association, advertising platform, or other third party.
Customers are responsible for selecting, reviewing, and applying the disclosure method required for their intended use. An MLS or third-party platform may require its own disclosure field, watermark, sequencing method, or original-image submission in addition to or instead of a disclosure created by Lumavo.
Customer Review
Customers must review all processed media before approval, download, publication, syndication, delivery, advertising, or other distribution. Customers are responsible for identifying unintended changes or artifacts and confirming that the media accurately represents the property and is appropriately disclosed.
Rights and Authorization
Customers represent and warrant that they possess all rights, licenses, permissions, property-owner authorizations, listing-broker authorizations, and other consents necessary to upload, process, modify, reproduce, distribute, and publish media submitted to Lumavo.
Customers may not upload or direct Lumavo to modify media owned by a photographer, brokerage, property owner, previous listing agent, or another third party without the necessary permission.
Enforcement
Lumavo may reject, suspend, restrict, label, remove, or decline to process media that Lumavo reasonably believes may be unlawful, deceptive, misleading, infringing, prohibited by applicable requirements, or inconsistent with these Terms. Lumavo may restrict or terminate accounts associated with repeated or material violations, subject to any applicable notice or cure provisions contained elsewhere in these Terms.
Aerial Studio labels a drone photograph with nearby places and, where the photograph carries the drone’s recorded position and camera angle, places those labels automatically. Building and previewing are free. Producing the annotated photograph at full resolution — whether you save it back to the shoot it came from, download it, or both — is billed at a flat fee of $1 per photograph (pins, lot line, branded marker, or any combination), collected with your other usage charges. Saving and downloading the same annotated photograph are charged once, not twice. Each account’s first annotated photograph is free. Prices may change as described in Section 4.
Lumavo provides the technology platform for photographers to accept bookings and payments from their clients. The contract for photography services is between the Photographer and their Client. Lumavo is not a party to that contract and is not responsible for disputes between photographers and their clients regarding service quality, scheduling, or pricing.
All client and agent payments to a photographer — deposits, invoices, downloads, offers, listing reels, marketing kits, and requested re-edits, staging, or twilights — are processed by Stripe as direct charges on the photographer's own connected Stripe accountand settle to that account, less Stripe's standard processing fees. Lumavo does not hold these funds and takes no percentage of them; Lumavo's revenue is the photographer's plan as specified at lumavo.ai/pricing. Prices for any agent-facing item are set by the photographer.
A photographer must connect their own Stripe account before their clients can pay through Lumavo. If no connected account is available, the payment is declined rather than routed elsewhere — Lumavo will not take a client payment on a photographer's behalf.
Payment reminders. A Photographer may enable automated reminder emails to their clients for unpaid invoices, on a schedule the Photographer configures. The Photographer is responsible for the content and cadence of communications sent from their brand; Lumavo provides the delivery mechanism.
Sales tax. The Photographer is the merchant of record for client payments and is solely responsible for determining, collecting, filing, and remitting any applicable sales or other taxes. Where the Photographer enables tax calculation, Lumavo (via Stripe Tax on the Photographer's connected account) only helps calculate and collect the tax the Photographer is registered for; Lumavo does not file, remit, or hold tax on the Photographer's behalf and is not a tax advisor.
Auto-pay. Where a Photographer's client opts in, a payment method may be securely stored on the Photographer's connected Stripe account and charged automatically for future work (for example, on delivery). The client authorizes those charges when the card is saved; Lumavo facilitates this but is not a party to the authorization.
Accounting connections. A Photographer may connect a third-party accounting service (such as QuickBooks). By connecting, the Photographer authorizes Lumavo to write their paid order records to that service and remains responsible for the accuracy of their books and for that service's own terms.
Referral credits. Lumavo may offer referral rewards (for example, listing credits) when a person you refer becomes a paying customer. Rewards are granted at Lumavo's discretion, have no cash value, are non-transferable, and may be changed or discontinued. Lumavo may withhold rewards for suspected abuse or self-referral.
Refund policies for client deposits are set by the individual photographer. Lumavo does not issue refunds for photography services provided by photographers.
An agent may create their own Lumavo account and buy certain products directly from Lumavo. These are charged by Lumavo to the agent, not by or to the photographer, and the photographer receives nothing from them. Prices are shown before purchase.
Separately, an agent may buy items from their photographer — a listing reel, a marketing kit, or a requested re-edit. Those are priced by the photographer, are off until the photographer turns them on, and are paid directly to the photographer's connected Stripe account under Section 12.
An agent purchasing directly from Lumavo is bound by these Terms for that purchase, including the non-refundability of completed work in Section 4 and the retention schedule in Section 8.
A photographer may invite team members to their studio. Team features are included at no additional per-seat cost.
A photographer may give any listing site its own web address. Connecting a domain you already own is free. Where Lumavo registers the domain for you it is $29 per year, all in — registration, DNS, the SSL certificate, connection to your listing site, renewal reminders and support. If you would rather we configured DNS for a domain you hold at another registrar, we will do it for you for $99 one time. The annual amount is charged to your saved card when the domain is registered, separately from any other Lumavo billing, and is non-refundable once the domain is registered in your name — domain registrations cannot be reversed once the registry has accepted them.
An unusually priced or premium domain, or an extension other than .com, will show you its actual price before you buy it. We will never charge you $29 for a domain that costs more than that.
Who the domain is registered to. When Lumavo registers a domain for you, it is registered in Lumavo’s name as the registrant of record, and Lumavo manages the nameservers, the certificate and the renewal. We do this so that registering takes one click instead of a contact form, and so that the registry verification a new registrant must complete cannot lapse and take your client’s listing site offline. You may have any domain we registered for you transferred into your own name, or to your client, at any time, free of charge, simply by asking — see the transfer policy below. We will not refuse, delay or charge for a transfer, and we will not use a domain we registered for you for any purpose other than serving your listing site.
Transfer on request. Email hello@lumavo.ai from the address on your Lumavo account, naming the domain and where you would like it sent. We will unlock the domain and send you the authorization code within five business days. There is no fee, no minimum term, and no requirement that your Lumavo account remain active. ICANN rules prevent a domain from being transferred between registrars within 60 days of its registration or its last transfer; if you ask inside that window we will send the code as soon as the window closes. Once a domain leaves us, its renewal becomes your responsibility and the listing site it pointed at will need reconnecting.
Auto-renew is off by default. By default we send you a renewal reminder and nothing is charged unless you renew. If you switch auto-renew on for a domain, you authorize Lumavo to charge your saved card the annual amount each year without a further prompt; we email you in advance of each renewal, and you may switch it off at any time. If a domain is not renewed it expires and stops resolving, and after the registry’s grace period it may be registered by someone else.
You are responsible for the DNS configuration of a domain you own and for your rights to use any domain name you ask us to register or connect — including that it does not infringe a trademark. Certificate issuance and routing depend on third-party infrastructure, and we do not guarantee uninterrupted availability of a custom domain.
You may bring your existing business into Lumavo by uploading it — contacts, listings and photos. There is no charge for uploading or for storing what you bring; see Section 8.
Migration tools that read another platform on your behalf are not available yet. If and when we offer one, it will work like this, and this paragraph describes it in advance rather than after the fact: when you supply credentials for another service, you authorize Lumavo to read your account there and copy your contacts, listings, order history and photos into your Lumavo account. Such imports are read-only — we do not write to, alter or delete anything in the source account. You would remain responsible for that service's own terms and for revoking access there when you are finished.
You may only import or upload content you own or are licensed to use. Importing another person's catalog, or uploading a photographer's images without the rights to do so, is a violation of these Terms. Where an agent creates a listing from their own uploaded photos, they must affirm at upload that they own or are licensed to use those photos for marketing that listing, and that affirmation is recorded.
Lumavo will remove content on a valid rights complaint. If you believe content on Lumavo infringes your rights, contact hello@lumavo.ai with enough detail to identify the work and the material in question, and we will investigate and act promptly. We may suspend accounts that repeatedly infringe.
Your content: You retain full ownership of all photos, media, and content you upload to Lumavo. By uploading content, you grant Lumavo a non-exclusive, worldwide, royalty-free license to store, process, display, and deliver your content solely for the purpose of providing the platform's services to you and your clients. This license terminates when you delete the content or close your account.
We will not use your work to sell ours. Lumavo will not use your photos, videos or other media — or your name, likeness, business name, logo or the addresses of properties you have shot — in any advertising, marketing, promotional or sales material, on our website, in social posts, in case studies, in sales decks, in press, or in any public showcase, without your prior express permission, given in writing and specific to that use. Permission is opt-in; silence, continued use of the platform, and your acceptance of these Terms are none of them consent. You may withdraw permission at any time by writing to hello@lumavo.ai, and we will stop the use and remove the material from anything we control within 30 days. We will not sell, rent, license or transfer your media to any third party, and we will not publish it anywhere you have not published it yourself.
This is not a promise never to touch your files — it is a promise about why. The license above lets us run the service you are paying for: storing your media, sending it to the AI providers named in Section 9 when you ask for an edit, showing it in your own dashboard, and delivering it to the agents and clients you send it to. It permits nothing beyond that. In particular it does not permit training AI models on your work — see Section 9, which says so separately and in its own words.
Where your work is public because you made it public: your storefront, your portfolio or showcase gallery, a property website, a marketing kit and a delivery link are all pages you or your client create and choose to publish. Those are the service doing its job, not Lumavo advertising, and this section does not restrict them. You control what goes on them and you can unpublish them.
Lumavo's platform: The Lumavo platform, including its software, design, trademarks, and all platform-generated content, is owned by Lumavo Inc. and protected by intellectual property laws. You may not copy, reverse engineer, modify, or create derivative works of the platform without our express written permission.
Agent edits: Where enabled by the Photographer, an Agent may make light edits (such as crop, straighten, and basic adjustments) to a personal copy of the media delivered to them, for their own marketing of the associated listing. These edits do not alter the Photographer's original files or the delivered gallery, and do not transfer ownership.
You represent and warrant that you own or have the necessary rights to any content you upload, and that your content does not infringe on any third party's intellectual property rights.
Lumavo provides optional SMS notification features powered by Twilio. SMS messages are sent only to Clients who have explicitly opted in during the booking process by checking the SMS consent checkbox.
By enabling SMS notifications for your clients, you as the Photographer represent that:
All SMS communications include opt-out instructions, and recipients may opt out at any time by replying STOP. Misuse of SMS features may result in account suspension.
You may not use Lumavo to:
You may cancel your plan or close your account at any time from your account settings. Canceling a plan stops future plan charges; amounts already incurred for work performed remain payable.
Lumavo may suspend or terminate your account immediately if you violate these Terms, engage in fraudulent activity, fail to pay amounts due, or use the platform in a way that harms other users or the platform itself. We will provide notice where reasonably practicable.
Upon account termination, you may request a copy of your data within 30 days; after that period your data may be permanently deleted. Note that delivered media is subject to the retention schedule in Section 8 regardless of your account status, and Archive Storage does not continue after the subscription ends. Download anything you need before you close your account.
The Lumavo platform is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the platform will be uninterrupted, error-free, or free of viruses or other harmful components. AI processing results are not guaranteed to meet any specific quality standard, and Lumavo is not a backup or archival service.
To the fullest extent permitted by applicable law, Lumavo and its officers, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business, goodwill, or media, arising from your use of or inability to use the platform.
In no event shall Lumavo's total liability to you for all claims exceed the greater of (a) the amount you paid to Lumavo in the three months prior to the event giving rise to the claim, or (b) one hundred U.S. dollars ($100). Some jurisdictions do not allow limitations on liability, so these limitations may not apply to you.
You agree to defend, indemnify, and hold harmless Lumavo and its affiliates, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with: (a) your use of the platform; (b) your violation of these Terms; (c) your violation of any third-party rights, including intellectual property rights; (d) content you upload or import; or (e) any dispute between you and your clients or team members arising from services you provide through the platform.
These Terms are governed by the laws of the United States, without regard to conflict of law provisions. Any dispute arising out of or relating to these Terms or the platform shall first be addressed through good-faith negotiation.
If a dispute cannot be resolved informally, it shall be resolved by binding individual arbitration under the rules of the American Arbitration Association. You waive any right to participate in a class-action lawsuit or class-wide arbitration.
Lumavo may update these Terms from time to time. We will notify active subscribers via email at least 14 days before material changes take effect. Continued use of the platform after changes become effective constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the platform and cancel your plan.
Questions about these Terms? Contact us at:
Lumavo Inc.
Email: hello@lumavo.ai
Website: lumavo.ai / lumavostudio.com
✦ Hi, I'm Juno — Lumavo's AI.
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