Legal
Last updated: April 5, 2026
Please read these Terms of Service carefully before using Lumavo. By creating an account or using the platform, you agree to be bound by these terms. If you do not agree, do not use the platform.
Lumavo Inc. ("Lumavo," "we," "us," or "our") operates a software platform at lumavo.ai and lumavostudio.com that provides real estate photographers with AI-powered photo enhancement, booking management, invoicing, client communication, and media delivery tools. These Terms govern your access to and use of all Lumavo products and services.
Lumavo serves two types of users, each with different rights and responsibilities:
Photographers (Subscribers) — Professional photographers or media companies who create a Lumavo account, subscribe to a paid plan, and use the platform to manage their business. Photographers are solely responsible for the services they provide to their clients and for all content they upload to the platform.
Clients — Real estate agents, property owners, or other individuals who interact with Lumavo through a photographer's booking page or media delivery portal. Clients do not have a direct subscription with Lumavo. The primary relationship for the services rendered (photography, media delivery) is between the Client and the Photographer. Lumavo serves as the technology platform facilitating that relationship.
To use Lumavo as a Photographer, you must:
You are responsible for all activity that occurs under your account. Lumavo is not responsible for any loss resulting from unauthorized use of your account.
Lumavo offers subscription plans billed monthly or annually. All fees are in U.S. dollars and are processed by Stripe.
Failure to pay subscription fees may result in suspension or termination of your account.
Lumavo provides AI-powered photo processing including HDR bracket merging, virtual staging, twilight conversion, sky replacement, window brightening, lens correction, and related enhancements (collectively, "AI Services").
Photographers are responsible for ensuring they have the right to upload any images submitted for AI processing. Do not upload images you do not own or have licensed rights to.
Lumavo provides the technology platform for photographers to accept bookings and payments from their clients. The contract for photography services is between the Photographer and their Client. Lumavo is not a party to that contract and is not responsible for disputes between photographers and their clients regarding service quality, scheduling, or pricing.
Deposits collected through Lumavo's booking pages are processed by Stripe and paid directly to the photographer's connected Stripe account, less applicable processing fees. Lumavo charges a platform fee as specified in your subscription plan.
Refund policies for client deposits are set by the individual photographer. Lumavo does not issue refunds for photography services provided by photographers.
Your content: You retain full ownership of all photos, media, and content you upload to Lumavo. By uploading content, you grant Lumavo a non-exclusive, worldwide, royalty-free license to store, process, display, and deliver your content solely for the purpose of providing the platform's services to you and your clients. This license terminates when you delete the content or close your account.
Lumavo's platform: The Lumavo platform, including its software, design, trademarks, and all platform-generated content, is owned by Lumavo Inc. and protected by intellectual property laws. You may not copy, reverse engineer, modify, or create derivative works of the platform without our express written permission.
You represent and warrant that you own or have the necessary rights to any content you upload, and that your content does not infringe on any third party's intellectual property rights.
Lumavo provides optional SMS notification features powered by Twilio. SMS messages are sent only to Clients who have explicitly opted in during the booking process by checking the SMS consent checkbox.
By enabling SMS notifications for your clients, you as the Photographer represent that:
Lumavo's SMS service is available on Pro plans and above. All SMS communications include opt-out instructions. Misuse of SMS features may result in account suspension.
You may not use Lumavo to:
You may cancel your account at any time from your account settings. Upon cancellation, your access to paid features ends at the close of your current billing period.
Lumavo may suspend or terminate your account immediately if you violate these Terms, engage in fraudulent activity, or use the platform in a way that harms other users or the platform itself. We will provide notice where reasonably practicable.
Upon account termination, you may request a copy of your data within 30 days. After that period, your data may be permanently deleted.
The Lumavo platform is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the platform will be uninterrupted, error-free, or free of viruses or other harmful components. AI processing results are not guaranteed to meet any specific quality standard.
To the fullest extent permitted by applicable law, Lumavo and its officers, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business, or goodwill, arising from your use of or inability to use the platform.
In no event shall Lumavo's total liability to you for all claims exceed the greater of (a) the amount you paid to Lumavo in the three months prior to the event giving rise to the claim, or (b) one hundred U.S. dollars ($100). Some jurisdictions do not allow limitations on liability, so these limitations may not apply to you.
You agree to defend, indemnify, and hold harmless Lumavo and its affiliates, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with: (a) your use of the platform; (b) your violation of these Terms; (c) your violation of any third-party rights, including intellectual property rights; or (d) any dispute between you and your clients arising from services you provide through the platform.
These Terms are governed by the laws of the United States, without regard to conflict of law provisions. Any dispute arising out of or relating to these Terms or the platform shall first be addressed through good-faith negotiation.
If a dispute cannot be resolved informally, it shall be resolved by binding individual arbitration under the rules of the American Arbitration Association. You waive any right to participate in a class-action lawsuit or class-wide arbitration.
Lumavo may update these Terms from time to time. We will notify active subscribers via email at least 14 days before material changes take effect. Continued use of the platform after changes become effective constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the platform and cancel your subscription.
Questions about these Terms? Contact us at:
Lumavo Inc.
Email: hello@lumavo.ai
Website: lumavo.ai / lumavostudio.com
✦ Hi, I'm Iris — Lumavo's AI.
Ask me anything, or just say hi.